Ep. 11 Digital Marketing & Split Testing with Jessica Steele

In today’s episode, I interview Jessica Steele, she is the founder of Steele Social Media agency. Jessica actually graduated Major in Literature but got into entrepreneurship and digital marketing. 

Here’s the breakdown for today:

(4:45) Business Tactic on “New way to do content marketing”

(16:00) Moment of Gratitude = Jessica is grateful for people trusting her, especially those who are not close to her and who are making an effort to know her better

(17:35) Life Lesson on “Being an advocate for getting a marketing budget and not thinking that doing everything yourself, and bootstrapping everything is going to improve your marketing. You have to vouch for that budget to make your business go further.”

We also talk about: 

How to collect data before you actually create it 

Split testing online ads

Paid advertising space for corporate